Please download the white papers you would like by clicking the corresponding link.
Marketing Whitepapers
B-to-B Offer Strategies:
How to Keep Your Sales Pipeline Filled with Qualified Leads
This white paper will show you:
- The five most important characteristics of a great offer
- How to maximize the performance of your campaigns
- The six critical steps of developing a high-response offer
- The 18 most effective lead generation offers in today's slow economy
Maximizing Your Demand Gen. Investments by Choosing the Best Media Channels
This white paper will show you how to:
- Align your campaigns with the right media channels
- Optimize the benfits of direct mail
- Maximize ROI with Web-based conferencing vs. trade shows
- Create a multi-touch multimedia campaign to boost results
How to Triple Your Lead Generation With Lead Nurturing
This white paper will show you:
- The benefits of lead nurturing
- The most effective media for lead nurturing
- How to qualify your leads for better nurturing
- How to map the contents of your communications to the stages of your buy-cycle
B2B High-Tech Lead Farm
This white paper will show you how to:
- Speed up sales cycles
- Increase sales conversion rates
- Improve marketing ROI
- Generate more results with less staff
