Please download the DM Guides you would like by clicking the corresponding link.
Direct Marketing Guides
The DM Checklist
Discover the 31 Things you’d better nail down beforehand to have a chance of launching a successful direct marketing program.
Like most everything in marketing, Direct doesn’t come cheap. But when it’s based on a strategic plan that’s been developed with absolute precision it can be impressively, even spectacularly, cost-effective.
The Five Keys To Effective B2B Demand Generation
(And How To Use Them)
Can’t find your keys? Here’s where to look You don’t need to work with large, blue chip B2B markerters for a quarter century to know that generating demand is critical to driving revenue – not to mention increasing effectiveness of the sales organization and maximizing marketing ROI. But you can benefit from the insights we’ve compiled in this guide after working with more than 50 companies on well over 1,000 campaigns. Download PDF
Direct Marketing’s Five Biggest Hurdles
(And How To Get Over Them)
Get a leg up on DM’s most challenging hurdles, free!
Inside this much-requested, 32-page guide you’ll find 92 proven ideas to help you generate more direct marketing success. You’ll get pointers on strategic planning, campaign management tips and best practice in testing. You’ll also gain insights into effective telemarketing, media channel selection and data management. What’s more, you’ll delve into the drivers of human behavior and discover how to tap into them to optimize your campaign results.
