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      Direct Marketing Webinars

      Improve your B-to-B and B-to-C marketing expertise and gain insights from top industry experts and marketing leaders through our exclusive on-demand Webinars.

      Marketing Magic- Leadership Lessons Learned From The Harry Potter Series

      Deliver Stronger B-to-B Demand Generation. 8 Secrets Revealed

      Move the Needle, Close the Loop, And Deliver the Revenue

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      In this Webinar from The Kern Organization, you will discover the latest insights and best practice techniques in B-to-B marketing today. No matter where you are in the evolution of your marketing practice, this event will ensure you are considering the critical details to success. You’ll hear from marketing leaders Dan McDade, President & CEO of PointClear, LLC, Russell Kern, President and Founder of The Kern Organization, and Denny Head, Founder of eDemand Leads as they speak on: Closing the gaps that still exist between sales and marketing today, the latest offer strategies and approaches to filling your sales funnel, what it takes to run a superior, closed loop, lead management process in the real world – and much more. You’ll discover:

      • Why market segmentation is important and how to do it
      • The best ways to integrate social media with traditional lead nurturing
      • Why it’s time to go beyond the white paper—new trends in B-to-B offer strategies
      • Proven lead generation programs that work every time—guaranteed
      • Why lead automation systems alone will not solve your closed-loop lead problems
      • What the key steps are to getting real alignment with sales on lead quality and metrics

      Advanced B-to-B Sales Lead Management Strategies

      Webinar - Advanced B-to-B

      Directly from the front lines, hear the latest trends and learn about successful programs, strategies and tactics from three of the top B-to-B marketing experts. You’ll learn about:

      • Breakthroughs in B-to-B marketing automation and how digital body language can drive leads through the sales funnel
      • The new sales lead management trends that marketers need to know to thrive in 2010
      • Game-changing offer strategies that can ignite your response programs
      • Plus, over 25 more specific technical ideas

      Gain a fresh perspective with new strategies, actionable insights and implementation ideas to help you improve your marketing, lead generation and sales this year!