Webcast: Marketing Magic: Leadership Lessons Learned from the Harry Potter Series
Thursday, January 13, 2011 11:00 AM Pacific Standard Time
REGISTER TODAY
As marketing communications professionals, developing the talents to lead, inspire and motivate your colleagues, vendors, your team and clients, is as important as developing a killer marketing plan. In this Webcast, Alan Cohen, leadership coach and trainer, and former director of marketing for Scholastic Publishing, where he was on the team that launched the Harry Potter books a decade ago, talks about the 12 essential talents of marketing leadership, using examples from the Harry Potter books and his own personal experience managing the project.
Register today and you will learn:
1. A different way of thinking about leadership
2. Some tools to improve your leadership abilities
3. How to tell if your leadership is actually leadership
4. How to interact with and empower your team so they stay and excel
Speakers:
Russell Kern
Founder and President
The Kern Organization
Alan Cohen
President
Acts of Balance
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