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Join The Kern Organization at the DMA: 2011 Conference

by andrewD on September 6th, 2011

Join The Kern Organization at the DMA: 2011 Conference & Exhibition.

Where to find us during the conferece:

Strategic Planning/Implementation Model for Demand Generation Success – Oct 3, 12:30pm (Exhibition Hall)

Integrated Strategies for Customer Loyalty and Value Optimization – Oct 4, 11:30am (Room 155)

Frost & Sullivan – GIL 2011: Silicon Valley

by andrewD on May 17th, 2011

Frost & Sullivan – GIL 2011: Silicon Valley 1:45pm on Monday, September 12 Innovative Ways to Use Customer Insights to Drive Customer Growth Facilitator: Russell Kern, President, The Kern Organization Are you struggling to efficiently turn your marketing data into clear action items for your company? Savvy marketing insights and proper analytics can propel you from simply sending relevant messaging, to creating raving fans. This interactive session will show you what you need to know to effectively cultivate customer champions while driving acquisition, loyalty, and growth.

Key Take-Aways:

New ideas, approaches and considerations for how to use customer insights to drive customer growth
Examples of best-in-class marketers using marketing analytics and insights to drive growth
Top ten most important measurements to determine if you are missing the mark
Techniques to overcoming the roadblocks within the process, and for achieving short and long term goals

SiriusDecisions 2011

by andrewD on March 10th, 2011

SiriusDecisions 2011 Summit
B-to-B Sales and Marketing Forging a New Alliance
SiriusDecisions’ annual Summit is a unique three-day conference where SiriusDecisions analysts and top sales and marketing leaders from Fortune 500 companies and major SMBs share how b-to-b organizations are solving critical issues that hinder predictable growth