We really like direct mail. You two should meet.
At The Kern Organization, we help clients achieve their customer acquisition, win back, or retention goals with data-driven, high-performance direct mail programs that improve response and maximize ROI.
The Kern Org’s direct mail programs help achieve your customer acquisition goals.
Believe it or not, direct mail marketing continues to be the workhorse of many of our national clients. While not cutting edge, hot, or cool, this channel predictably and cost-effectively generates thousands of new customer acquisitions for our large B-to-C clients. Why? Because only The Kern Organization offers a competitive advantage of pinpoint targeting, benefits of scale, proven offer strategies, and speed to market to help clients achieve their gross ad goals. For the best possible results, we follow the fundamental rule of direct mail success that says:
The lower your cost per piece, the more you can mail for a given budget and the greater your absolute gross response. Data-driven expertise
Clients get the help they need to succeed with direct mail at The Kern Organization because our data and targeting are precise. The latest database marketing techniques and predicative response models are used to identify the most likely buyers for our clients’ services and products. We focus on households within markets and regions, then rollout to a national level of implementation. This bottom-up approach ensures there is no averaging out of important variations in response and sales rates. Instead, performance is optimized at the household level by geographic area, then expanded market-by-market to deliver our clients’ national acquisition mail programs. Advantages of scale
Our clients have access to immediate cost-effective benefits at The Kern Organization through the scale we can provide. Buying and mailing over half a billion pieces of mail per year gives us significant leverage on our vendor ecosystem and the ability to extend this value on to our clients. Faster to market
Finally, speed is a critical ingredient for success that we offer clients without sacrificing quality. Our internal systems have been built so that the processes, procedures, quality control checks, and implementation methodologies allow clients to get in the market quickly, keep their acquisition machines running at full speed, and maximize their marketing ROI on a consistent basis. Contact us to learn more about our direct mail marketing programs.
Direct mail still works well today. But few people want to discuss it as a channel because it’s seen as “old school.” In fact, some direct mail proponents are even shunned within their organizations. However, any marketer who isn’t using direct mail as part of their media mix, is missing major opportunities. The Kern Organization… Read More »
In the world of advertising, direct marketing represents kind of a fork in the road. It’s where two different parts of the human experience meet. They’re called the right brain and the left brain. And while they might be part of the same organ, they’re worlds apart. The left brain is the analytical side. It… Read More »
Direct Mail has gotten this notion in the last few years that it is the ugly child of marketing, it's not green, it doesn't work, it's not sophisticated. The irony is that large scale marketers, high-tech, as well as consumer marketers, are mailing hundreds of millions—if not billions—of pieces because its one of the… Read More »
According to Experian, despite common preconceptions, 15-24 year olds are highly receptive to direct mail. Younger demographics respond to direct mail so well, because its new. You know "Hey I want to feel important!" When grandma sends me a birthday card, I can't wait to open the envelope. It's my birthday and I open it… Read More »
