Your customers are online.
The Kern Organization can help you achieve your customer acquisition goals with powerful online, digital marketing strategies, such as SEO, e-mail, and social media.
The Kern Organization’s online digital marketing strategies can help you achieve your customer acquisition objectives Digital marketing opens the door to numerous channels for building awareness, generating new customers, and driving demand for your brand. Here are some highlights of our solutions for helping our clients acquire customers with cost-effective, online, digital marketing strategies:
SEO and pay-per-click optimization
Our clients get the benefit of a detailed review of keyword terms and their rank results, as well as a competitive analysis of the results. We then provide recommendations on page content and meta-tagging improvements, as well as media-buying strategies for feeding pay-per-click (PPC) programs. The SEO keyword strategy we offer clients is twofold. First, we target limited head terms for your site pages. Next, we build site pages that focus on long-tail terms. Then, we manage and prioritize the traffic for both term groups to maximize your organic rank results for short-term benefits and long-term results. Once the keyword strategy is in place, the next step is Web page optimization. This involves development of titles, content, link strategy, anchor text, metadata, and page design based on the target keywords.
We also develop powerful PPC programs for clients to expand their search coverage based on ROI performance metrics.
We offer:
- Targeted campaign structure to help improve the relevance of keywords and provide the best message, relative to your search terms.
- Relevant messaging to help compel clicks and prequalify searchers which helps you reduce non-converting traffic to your site.
- Relevant landing page targeting to help convert the traffic you get to your site.
- Keyword builds and constant testing of messaging and landing pages to drive the PPC program’s optimization efforts.
E-mail campaigns
According to recent studies, a majority of consumers and business executives rely on e-mail to help them find new products and services. The Kern Organization helps clients use e-mail as an acquisition channel and develop one-to-one customer relationship communications to nurture sales leads, up-sell new products, and build customer loyalty. Our buying power, technology, design expertise, and strategic thinking help our clients get above-average open rates, click-through rates, and response rates.
Video SEO
Because of the massive popularity of online video, The Kern Organization offers effective optimization strategies for video aggregators such as YouTube. We utilize several tools that are designed for video SEO, such as keyword targeting in titles and descriptions, outbound linking strategy, optimized keyword tags, URL watermarks, and effective thumbnail images.
Social media expertise
For direct marketing and sales professionals, the key to taking advantage of social media platforms such as Facebook, YouTube, and Twitter is understanding how they differ from push/traditional media. Social media is a two-way conversation that is in the hands of the consumer, not the marketer in most cases. Here at The Kern Organization, clients benefit from a combined brand/direct approach to measuring ROI, in which the response is evaluated by the amount of engagement with the media, not necessarily gross response.
Results
Although the Internet is a diverse channel with an ever-changing landscape, The Kern Organization offers a best-practices approach to optimizing program performance. Digital marketing is an ideal, cost-effective way to test new tactics in a short time frame. And testing is the key to success.
by Scott Levine on December 9th, 2011
By Scott Levine
Is it possible that marketing minds were behind the pricing model on the new Amazon Kindle Fire?
It’s a logical conclusion, since Amazon is actually selling the Kindle Fire at $199, which is below the cost of manufacturing the tablet according to numerous reports including this one in the Wall Street Journal.
“The Kindle Fire, at a retail price point of $199, is sold at a loss by Amazon, just as the basic Kindle is also sold at a loss at the current $79 retail price point,” said Andrew Rassweiler, senior director of teardown services for IHS. “Amazon makes its money not on Kindle hardware, but on the paid content and other products it plans to sell the consumer through the Kindle.”
by Virginia Saunders on October 17th, 2011
A lot can happen in a year. When Blockbuster filed for bankruptcy protection in September 2010, Netflix shares hit an all-time high of $163.72. The weight of all of Blockbuster’s brick-and-mortar stores left them unable to compete with Netflix, or even Redbox, who quickly eked out 25% market share. Netflix was one of the first… Read More »
by Sharon Yamamoto on August 19th, 2011
I often think about how easy it is to click and purchase a new app on my mobile device as I’m relaxing after a hard day’s work. Though I am sitting in front of my TV, my mobile device is now eclipsing my view of anything that's on TV—now it's only in the background. My… Read More »
by Virginia Saunders on July 20th, 2011
For years, Internet marketers have had an advantage over their brick-and-mortar counterparts. If they didn’t have a physical presence in the state, they weren’t required to collect sales tax on the goods they sold—which saved consumers as much as 10% on every purchase. In many states, the definition of a physical presence was pretty vague. But… Read More »
