Meet the next generation of lead generation
The Kern Organization helps B-to-B clients achieve their sales objectives with an exclusive demand creation process that qualifies inquiries, converts inquiries into leads, and finally turns those leads into revenue.
The Kern Org’s lead generation programs help turn your leads into revenue.
At The Kern Organization, we know that marketers are great at generating leads. We can create a program in a matter of weeks: Get e-mails out the door, fire up a paid search program, launch a targeted direct mail program, and generate hundreds, if not thousands, of leads. But are these the kind of leads your sales department wants? Here’s where we help clients solve one of their primary challenges: We believe the responses generated from these demand generation activities are not leads. They are just inquiries—inquires that have data associated with them. The data then needs to be captured and used to help the marketer convert their demand creation investments into revenue. More than demand generation
The Kern Organization helps clients capture explicit and implicit sales data, which allows us to accurately score and route a lead to the right sales channel, at the right time, with insightful background information on the inquiry. This method helps the salesperson make contact, build rapport, and begin the sales process. High-performance lead conversion
We help clients evaluate their current demand generation systems and operations to improve their response rates, lead scoring, and lead routing rules. We shorten lead conversions by deploying automated marketing methods that nurture leads on a one-to-one manner until they’re ready to buy. Leaders in B-to-B marketing
Having generated over a million sales leads and hundreds of millions in revenue from our demand generation programs, we help clients make sure no inquiry goes wasted, and every lead is cost-effectively farmed for every possible sales opportunity. Solution
Our unique approach to lead generation helps deliver:
Contact us to learn more about our approach to demand creation.
If the three most important words in real estate are location, location, and location, then the three most important words in Lead Generation are quality, quality, and quality. When it comes to generating leads, think of quality as the “X” factor.The other critical factor in lead generation is timing. Sales needs a steady supply of… Read More »
On December 19, 1973, Johnny Carson’s writers took an ordinary news story and turned it into what some have called the greatest example of Demand Generation in the history of free enterprise. The story contained a statement by a Wisconsin Congressman named Harold Froehlich, who claimed that the federal Government was behind schedule in processing… Read More »
By Beth Negus Viveiros Chief Business Marketer The bottom line in any marketing campaign today is return on investment. That makes it imperative to know what matters more in your lead generation efforts, quality or quantity. "If you put something out there that gets a lot of respondents, those people aren't necessarily leads," notes David… Read More »
Whose job is it to generate leads? Back in the day, the Fuller Brush man (door-to-door salesman for you younger folks) had to generate his own leads. He had a fool-proof method for generating leads. He just rapped his knuckles on the door or rang the bell, and more often than not, voila, a lead… Read More »
