Strategic Marketing

Riding the New Buy Cycle

by Scott Levine on January 17th, 2012

Welcome to 2012, and if you didn’t get one of these over the holidays, we are happy to present you with a shiny, brand, new 10-speed buy cycle for the New Year. It may not be as glamorous as “items du jour,” such as Big Data, Cloud Computing or device mania, but for marketers, the new buy cycle demands attention.

Without exception, every marketing campaign or initiative begins with strategy formulated from research and ideation. While sales organizations are mostly focused on the “sales cycle,” marketers must also focus on the “buy cycle.” The framework for strategic planning in marketing is structured to address the stages of this cycle.

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2011 Mid-Year Marketing Trends Study

by andrewD on September 26th, 2011

The 2011 Mid-Year Marketing Trend Study is out and it reveals the top three marketing challenges facing marketers today.

Los Angeles, California (September 27, 2011) — The top marketing challenge for marketers is: “Acquiring a large number of new customers,” which was followed closely by “Increasing retention rates and revenues from current customers,” as “Increasing the quality and quantity of leads for field sales forces” was third.

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Selecting the Right Direct Marketing Agency – The Kern Organization Video Blog

by andrewD on August 1st, 2011

Having run a direct marketing agency for 25 years, Russell Kern, president of The Kern Organization, talks about how to choose the right agency. In this video, he talks about how both clients and agencies should focus on the qualities that make a successful, long-term relationship likely.

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Cracking the QR Code

by andrewD on May 16th, 2011

By David Cymerman Question: What’s splotchy, black and white and fits in a box? Answer: One of today’s most quickly emerging marketing trends, the QR code. If you’re reading this, chances are you’re fairly marketing savvy. You probably know what a Quick Response (QR) code is. But have you taken the time to weigh the positives and negatives of launching a strategic marketing campaign involving QR? Or decide if this new fad has staying power? Keep reading for a top-line summary of the benefits and drawbacks of using QR codes. I promise this post will be a quick scan.

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