On September 8, 2001 my husband and I welcomed our daughter into the world. It was one of the best days of our lives. We already knew that sleepless nights and diaper changes were in our immediate future. What we didn’t foresee is the fury that would materialize in the days ahead.
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It isn’t often that adversarial media channels come together in cross-promotion, yet that is exactly what happened this August and last summer, on NBC’s America’s Got Talent-YouTube Special.
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How do I measure social media ROI? Will social media work for my company? How do we generate leads with social media? These are concerns that we often hear from companies that are still in the trial phase of their social media journey.
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In every human relationship there is a courtship phase. We meet, we Google each other, and then we date.
Time passes, and before you know it, we’ve fallen in love and we’re skipping through poppy fields. Well, okay, maybe not poppy fields—but clearly, we’ve fallen for each other.
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