Direct mail still works well today. But few people want to discuss it as a channel because it’s seen as “old school.” In fact, some direct mail proponents are even shunned within their organizations. However, any marketer who isn’t using direct mail as part of their media mix, is missing major opportunities.
Read More »
In the world of advertising, direct marketing represents kind of a fork in the road. It’s where two different parts of the human experience meet. They’re called the right brain and the left brain. And while they might be part of the same organ, they’re worlds apart.
Read More »
Direct Mail has gotten this notion in the last few years that it is the ugly child of marketing, it's not green, it doesn't work, it's not sophisticated. The irony is that large scale marketers, high-tech, as well as consumer marketers, are mailing hundreds of millions—if not billions—of pieces because its one of the highest ROI channels out there.
Read More »
