Digital Marketing
by Scott Levine on December 9th, 2011
New Tablet or New Content Delivery Vehicle?
Is it possible that marketing minds were behind the pricing model on the new Amazon Kindle Fire?
It’s a logical conclusion, since Amazon is actually selling the Kindle Fire at $199, which is below the cost of manufacturing the tablet according to numerous reports including this one in the Wall Street Journal.
“The Kindle Fire, at a retail price point of $199, is sold at a loss by Amazon, just as the basic Kindle is also sold at a loss at the current $79 retail price point,” said Andrew Rassweiler, senior director of teardown services for IHS. “Amazon makes its money not on Kindle hardware, but on the paid content and other products it plans to sell the consumer through the Kindle.”
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by Virginia Saunders on October 17th, 2011
A lot can happen in a year. When Blockbuster filed for bankruptcy protection in September 2010, Netflix shares hit an all-time high of $163.72. The weight of all of Blockbuster’s brick-and-mortar stores left them unable to compete with Netflix, or even Redbox, who quickly eked out 25% market share.
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by Sharon Yamamoto on August 19th, 2011
I often think about how easy it is to click and purchase a new app on my mobile device as I’m relaxing after a hard day’s work. Though I am sitting in front of my TV, my mobile device is now eclipsing my view of anything that's on TV—now it's only in the background. My focus instead: YouTube, Ebay, Chase, Facebook, Y!Messenger, watching a movie on Netflix, even a top 10 game like Angry Birds. It never gets old, because today, it’s easier to pay for and download a new app, than it is to grab the remote and change the channel.
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by Virginia Saunders on July 20th, 2011
For years, Internet marketers have had an advantage over their brick-and-mortar counterparts. If they didn’t have a physical presence in the state, they weren’t required to collect sales tax on the goods they sold—which saved consumers as much as 10% on every purchase.
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