If It’s Cool, They Will Come. What Digital Marketers Can Learn From The Social Network.
By Rick Ziegler
If you’ve seen The Social Network, you know what the battle was between Eduardo Saverin and Mark Zuckerberg: To keep Facebook’s growth on fire, it had to stay cool. What was uncool?
Banner ads.
Things have changed a bit from those turbulent days of the phenomenal social network. Facebook has banner ads now, but it’s still cool. However, if you look at the current trends in display advertising online, Facebook seems to be affecting the kind of banner ads we see. According to the trends indicated in the The comScore 2010 U.S. Digital Year in Review, the increase in advertising volume actually came from more static ad formats—the kind of units primarily hosted by Facebook, the leading display advertising channel. Standard GIFs and JPEGs grew from 236 billion impressions in June to 295 billion in December, while Flash ads actually declined from 162 billion impressions to 147 billion.
Will this trend change how you create your banner ads? Is Flash becoming less relevant for advertisers—and less cool? What do you think?
Tags: Digital Marketing, Social Marketing, Social Media
Categories: Digital Marketing
