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Welcome to 2012, and if you didn’t get one of these over the holidays, we are happy to present you with a shiny, brand, new 10-speed buy cycle for the New Year. It may not be as glamorous as “items du jour,” such as Big Data, Cloud Computing or device mania, but for marketers, the new buy cycle demands attention.
Without exception, every marketing campaign or initiative begins with strategy formulated from research and ideation. While sales organizations are mostly focused on the “sales cycle,” marketers must also focus on the “buy cycle.” The framework for strategic planning in marketing is structured to address the stages of this cycle. Read More »
Is it possible that marketing minds were behind the pricing model on the new Amazon Kindle Fire?
It’s a logical conclusion, since Amazon is actually selling the Kindle Fire at $199, which is below the cost of manufacturing the tablet according to numerous reports including this one in the Wall Street Journal.
“The Kindle Fire, at a retail price point of $199, is sold at a loss by Amazon, just as the basic Kindle is also sold at a loss at the current $79 retail price point,” said Andrew Rassweiler, senior director of teardown services for IHS. “Amazon makes its money not on Kindle hardware, but on the paid content and other products it plans to sell the consumer through the Kindle.” Read More »
A lot can happen in a year. When Blockbuster filed for bankruptcy protection in September 2010, Netflix shares hit an all-time high of $163.72. The weight of all of Blockbuster’s brick-and-mortar stores left them unable to compete with Netflix, or even Redbox, who quickly eked out 25% market share. Read More »
The 2011 Mid-Year Marketing Trend Study is out and it reveals the top three marketing challenges facing marketers today.
Los Angeles, California (September 27, 2011) — The top marketing challenge for marketers is: “Acquiring a large number of new customers,” which was followed closely by “Increasing retention rates and revenues from current customers,” as “Increasing the quality and quantity of leads for field sales forces” was third. Read More »
In every human relationship there is a courtship phase. We meet, we Google each other, and then we date.
Time passes, and before you know it, we’ve fallen in love and we’re skipping through poppy fields. Well, okay, maybe not poppy fields—but clearly, we’ve fallen for each other. Read More »
Judy Mitchell is Vice President of Client Services here at The Kern Organization. In this video, she discusses a case study about a client that presented Kern with an interesting growth challenge in an especially competitive segment of the high-tech industry. And how, by using best practices in database marketing and in-depth tracking and analytics, Kern was able to rapidly grow the client’s business. Read More »
On September 8, 2001 my husband and I welcomed our daughter into the world. It was one of the best days of our lives. We already knew that sleepless nights and diaper changes were in our immediate future. What we didn’t foresee is the fury that would materialize in the days ahead. Read More »
Direct mail still works well today. But few people want to discuss it as a channel because it’s seen as “old school.” In fact, some direct mail proponents are even shunned within their organizations. However, any marketer who isn’t using direct mail as part of their media mix, is missing major opportunities. Read More »
